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This site iskatewear.com states the following, "Unique Custom Performance Apparel For Todays Competitive Athlete." We observed that the webpage also said " Custom Figure Skating Dresses - Competitive Dance Costumes - Baton Twirling - Gymnastics! Smile and Figure Skating by McKenna Aiello." It also stated " Tiffany Vanta - 2012 Novice Ladies Competitor from the San Diego Figure Skating Club. Aigul Kozhamkulova as she claimed the Senior Ladies National Title at the 2012 Kazakhstan Figure Ska." The header had Figure Skating Dress as the highest ranking keyword. It was followed by ice skating dress, costume, and dance competition which isn't as ranked as highly as Figure Skating Dress. The next words the site used was skating dress. skating was also included but might not be viewed by search parsers.